This year, the City’s communications team is making some additions to the brand standards guide. This guide sets out how the City uses its logo, tagline, what fonts are used, how signs should look, etc., and also the language the City uses to describe itself.
The logo and tagline will not change. The logo will still have a wave and the tagline will stay “City by the Sea”. We are just making some additions to the guide. One of the things we are adding is its “brand personality” which is a marketing term for a written description of what the city is best known for as well as its “vibe”/feel. Brand personalities are used to establish a shared understanding among City staff, council, and the community, of how we describe White Rock.
If you live and/or work in White Rock, we would like to understand how you view your city. The most selected answers will be used to write the brand personality for use in City communication.
Introduction:
This year, the City’s communications team is making some additions to the brand standards guide. This guide sets out how the City uses its logo, tagline, what fonts are used, how signs should look, etc., and also the language the City uses to describe itself.
The logo and tagline will not change. The logo will still have a wave and the tagline will stay “City by the Sea”. We are just making some additions to the guide. One of the things we are adding is its “brand personality” which is a marketing term for a written description of what the city is best known for as well as its “vibe”/feel. Brand personalities are used to establish a shared understanding among City staff, council, and the community, of how we describe White Rock.
If you live and/or work in White Rock, we would like to understand how you view your city. The most selected answers will be used to write the brand personality for use in City communication.
