White Rock is known for its unique waterfront, vibrant neighbourhoods, and strong sense of community. We want to hear from you about the types of businesses and services you would like to see in White Rock.
Your ideas can help inform future economic development initiatives and identify opportunities to strengthen our local business community.
Community Input
Share your thoughts by completing the feedback form below.
Feedback can be submitted from August 10 to 31, 2026 by 4:30 p.m.
White Rock is known for its unique waterfront, vibrant neighbourhoods, and strong sense of community. We want to hear from you about the types of businesses and services you would like to see in White Rock.
Your ideas can help inform future economic development initiatives and identify opportunities to strengthen our local business community.
Community Input
Share your thoughts by completing the feedback form below.
Feedback can be submitted from August 10 to 31, 2026 by 4:30 p.m.
What types of businesses would you like to see in White Rock?
Share your ideas in the feedback form below.
CLOSED: This discussion has concluded.
#1 P: Decades of watching experience demonstrate the impact of seasonal customer patterns. Businesses can tell you: when the sun shines, people come to the waterfront, but relatively few necessarily become customers. Cold, rainy days are difficult everywhere. It is sad to see well-intentioned entrepreneurs try seven days a week and sometimes close before their leases even expire. Docks Fish & Chips, for example, relies heavily on the high season and closes from November to April because four customers a week simply does not justify staying open. Another challenge is the relationship between restaurant seating and available parking. If two customers arrive per vehicle, and only a portion actually dine in, how many customers can the waterfront realistically accommodate? 2025 With expansion of patios, realignment and curbs – the stall numbers have changed, update welcome. An old Parking report of 2017 showed there were: 869 STALLS. Yet TOTAL restaurant/cafes had 2,205 seats
Pattie
About 2 months ago
A wide variety of businesses. Several of the same reduces attractiveness and traffic to those clients only interested in one type of business, product or cuisine. Signage should be distinctive, but not gaudy, or outsized.
BR
About 2 months ago
less indian food. maybe sportcheck or general sports store. more variety on the beach. shoe stores and fun boutique clothing.
AD
About 2 months ago
More diversity. The city of white rock dropped the ball allowing too many of the same ethnic cuisine restaurants to compete side by side. Saying that, there should be more ethnic options! Bring back all the flavours of the world. For a council protecting the charm of white rock this was a big miss. Allow more food carts, seafood restaurants, a shop, market, make it so people who actually live down there can live. The beach doesn’t seem welcoming, safe, or fun anymore. The parking is absurd too, what are those dollars going towards because it’s certainly not making the beach better.
Liferock
About 2 months ago
We already have an overabundance of south Asian restos in WR/SS. Would love to see a family-friendly, affordable restaurant, like a spaghetti joint (Spag Fac comes to mind) in the old Boathouse location. Parking is the biggest obstacle to visiting any of your waterfront businesses. I live ONE Block from the WR border and HATE paying $5/hr to go for a stroll and a snack; double that for a sit-down meal. Ridiculous. More often than not the local buses skip past stops, filled to capacity. Find a sponsor with money to build the funicular that was talked about before, connecting town centre with waterfront. Until something changes, we’ll choose Crescent Beach 99/100 times. Thank you.
Margaret L
About 2 months ago
I would like to see more diversity in restaurants on the waterfront. There are too many Indian restaurants. I like Indian food but there should be some choice.
Suzanne.
About 2 months ago
What we see today is a typical waterfront community. It draws on that. I’d love to see a fast food restaurant but based on conversations wth a few franchise operators the rents are not allowing them a justification to open. Take a look around a similar towns and cities they all share a similar appearance.. Maybe just ask a few operators to clean up their appearance and accept it for what it is., Thank you for your time.
Gary Worters
About 2 months ago
I love a lot of these ideas! I love how Kits Beach has a basketball court. I know it’s a tight space but it would bring sooo many people down to the beach. We need a bookshop and cute shops, good coffee shops. Too bad Goldie donuts didn’t open on the strip.
basketballgurl
About 2 months ago
Boutiques. Non franchise. Non big box.
Variety of global restaurants. Clothing and shoes supporting Canadian, women and indigenous entrepreneurs. Book stores and coffee shops. Places to gather and encourage community gathering places.
Kam
About 2 months ago
I worked on the beach for over a decade, only in the last two years did I stop. While there seems to be less variety of food options over the last year, the biggest concern for me was the public transport up and down the hill, its too infrequent and small for the summer season, if one of the unused buildings could be used for a shuttle depot service that brings people uptown or even up to five corners, it would increase the amount of people going to the beach. This would not only be good for the tourists, visitors and locals, but it would also be good for the businesses as their staff would have an easier time getting to and from work, which has always been a major problem for businesses on the beach
Tony
About 2 months ago
The area needs to attract the locals in order to stay vibrant year round. Public market like New West and Lonsdale Quays, high quality bakery like Pure Bread, brewery row like Port Moody, a single building of quality art galleries like Circle Craft, no more South Asian restaurants. Currently the evenings do not attract a diverse population.
Hope
About 2 months ago
White rock is too saturated with asian restaurants, predominantly Indian and Chinese. I wish the city of White Rock would ACTUALLY foster real diversity in dining options in this city.
We need more retail shops. Independent shops need to be able to thrive here so the local citizens and tourists have reasons to enjoy this place more. More variety retail shops for everyone to enjoy and frequent.
SANDY Berm worm
About 2 months ago
A grocery store, a flower mart, clothing stores, buskers, golf carts for transporting people along Marine, pack and go beach food, watersport/beach shop, a fabulous jazz lounge like the lounge in the Empress
Marnee
About 2 months ago
I do not believe local government has any tools to regulate the mix of businesses on the beach. But customers decide with their patronage and nothing down there looks successful these days. The things that are in the control of the city… get the streetscape cleaned up. When a business closes, require that the patio intrusion into our sidewalk space be removed immediately. All of the unused sidewalk patios contribute to the look of an unsuccessful ghost town. Let’s find a way to put some interesting window stickers over the vacant storefronts. It would help to animate the street in an interesting and positive way. My personal concern these days is the lack of police presence down at the beach and promenade. By 10 pm the place changes. Young men gather. Loud cars, with blaring stereos etc. raise the parking rates after 10 pm. Enforce the parking rules at night and harass the crap out of these late night gatherers. Let’s stop people from walking four a breast on the promenade.
Clarence Arychuk
About 2 months ago
Local artisans, pet shops, card & specialty paper shops that carry local souveniers - similar vibe to store Kimprints in West End of Vancouver. Fruit and veg market on Marine would be incredible
Heidi H
About 2 months ago
Coffee shops, boutique clothing and gift stores, more diverse restaurants. There is too many of the same culture restaurants now.
Dina
About 2 months ago
Different things to do. Bookstore, wine bar, patios, cold plunge studio, Makers, bakery, public market like Granville isl
dms
About 2 months ago
Hello city of whiterock! As someone who grew up on the beach with an adventurous and outdoor enjoyer I’ve always felt there is no healthy meeting place for youth along the beach! If I had any say in the matter I would construct an indoor rock climbing gym along the waterfront! In hopes of bringing the community together in a better more positive atmosphere! Also maybe consider expanding the fishing dock on the pier, it’s constantly packed with tourists for the few days I attempt to fish/crab from there! I know this isn’t the place to get involved but if there is ever the need for workers in sure I would contribute along the way!
Mac Leard
About 2 months ago
Fine the Boathouse & ex Pearl for abandonment of White Rock’s prime real estate
whiterockembezzlefunds
About 2 months ago
Decent family style restaurants that are not East Indian, the beach restaurant scene is now more like India than Canada
Businesses in White Rock is currently at this stage
Contributions to this consultation are closed for evaluation and review. The project team will report back on key outcomes.
Final report
this is an upcoming stage for Businesses in White Rock
The final outcomes of the consultation are documented here. This may include a summary of all contributions collected as well as recommendations for future action.
#1 P: Decades of watching experience demonstrate the impact of seasonal customer patterns. Businesses can tell you: when the sun shines, people come to the waterfront, but relatively few necessarily become customers. Cold, rainy days are difficult everywhere. It is sad to see well-intentioned entrepreneurs try seven days a week and sometimes close before their leases even expire.
Docks Fish & Chips, for example, relies heavily on the high season and closes from November to April because four customers a week simply does not justify staying open. Another challenge is the relationship between restaurant seating and available parking. If two customers arrive per vehicle, and only a portion actually dine in, how many customers can the waterfront realistically accommodate? 2025 With expansion of patios, realignment and curbs – the stall numbers have changed, update welcome. An old Parking report of 2017 showed there were: 869 STALLS. Yet TOTAL restaurant/cafes had 2,205 seats
A wide variety of businesses. Several of the same reduces attractiveness and traffic to those clients only interested in one type of business, product or cuisine. Signage should be distinctive, but not gaudy, or outsized.
less indian food. maybe sportcheck or general sports store. more variety on the beach. shoe stores and fun boutique clothing.
More diversity. The city of white rock dropped the ball allowing too many of the same ethnic cuisine restaurants to compete side by side. Saying that, there should be more ethnic options! Bring back all the flavours of the world. For a council protecting the charm of white rock this was a big miss. Allow more food carts, seafood restaurants, a shop, market, make it so people who actually live down there can live. The beach doesn’t seem welcoming, safe, or fun anymore. The parking is absurd too, what are those dollars going towards because it’s certainly not making the beach better.
We already have an overabundance of south Asian restos in WR/SS. Would love to see a family-friendly, affordable restaurant, like a spaghetti joint (Spag Fac comes to mind) in the old Boathouse location. Parking is the biggest obstacle to visiting any of your waterfront businesses. I live ONE Block from the WR border and HATE paying $5/hr to go for a stroll and a snack; double that for a sit-down meal. Ridiculous. More often than not the local buses skip past stops, filled to capacity. Find a sponsor with money to build the funicular that was talked about before, connecting town centre with waterfront. Until something changes, we’ll choose Crescent Beach 99/100 times. Thank you.
I would like to see more diversity in restaurants on the waterfront. There are too many Indian restaurants. I like Indian food but there should be some choice.
What we see today is a typical waterfront community. It draws on that. I’d love to see a fast food restaurant but based on conversations wth a few franchise operators the rents are not allowing them a justification to open.
Take a look around a similar towns and cities they all share a similar appearance..
Maybe just ask a few operators to clean up their appearance and accept it for what it is.,
Thank you for your time.
I love a lot of these ideas! I love how Kits Beach has a basketball court. I know it’s a tight space but it would bring sooo many people down to the beach. We need a bookshop and cute shops, good coffee shops. Too bad Goldie donuts didn’t open on the strip.
Boutiques. Non franchise. Non big box.
Variety of global restaurants. Clothing and shoes supporting Canadian, women and indigenous entrepreneurs. Book stores and coffee shops. Places to gather and encourage community gathering places.
I worked on the beach for over a decade, only in the last two years did I stop. While there seems to be less variety of food options over the last year, the biggest concern for me was the public transport up and down the hill, its too infrequent and small for the summer season, if one of the unused buildings could be used for a shuttle depot service that brings people uptown or even up to five corners, it would increase the amount of people going to the beach. This would not only be good for the tourists, visitors and locals, but it would also be good for the businesses as their staff would have an easier time getting to and from work, which has always been a major problem for businesses on the beach
The area needs to attract the locals in order to stay vibrant year round. Public market like New West and Lonsdale Quays, high quality bakery like Pure Bread, brewery row like Port Moody, a single building of quality art galleries like Circle Craft, no more South Asian restaurants. Currently the evenings do not attract a diverse population.
White rock is too saturated with asian restaurants, predominantly Indian and Chinese. I wish the city of White Rock would ACTUALLY foster real diversity in dining options in this city.
We need more retail shops. Independent shops need to be able to thrive here so the local citizens and tourists have reasons to enjoy this place more. More variety retail shops for everyone to enjoy and frequent.
A grocery store, a flower mart, clothing stores, buskers, golf carts for transporting people along Marine, pack and go beach food, watersport/beach shop, a fabulous jazz lounge like the lounge in the Empress
I do not believe local government has any tools to regulate the mix of businesses on the beach. But customers decide with their patronage and nothing down there looks successful these days.
The things that are in the control of the city… get the streetscape cleaned up. When a business closes, require that the patio intrusion into our sidewalk space be removed immediately. All of the unused sidewalk patios contribute to the look of an unsuccessful ghost town. Let’s find a way to put some interesting window stickers over the vacant storefronts. It would help to animate the street in an interesting and positive way.
My personal concern these days is the lack of police presence down at the beach and promenade. By 10 pm the place changes. Young men gather. Loud cars, with blaring stereos etc. raise the parking rates after 10 pm. Enforce the parking rules at night and harass the crap out of these late night gatherers. Let’s stop people from walking four a breast on the promenade.
Local artisans, pet shops, card & specialty paper shops that carry local souveniers - similar vibe to store Kimprints in West End of Vancouver. Fruit and veg market on Marine would be incredible
Coffee shops, boutique clothing and gift stores, more diverse restaurants. There is too many of the same culture restaurants now.
Different things to do. Bookstore, wine bar, patios, cold plunge studio, Makers, bakery, public market like Granville isl
Hello city of whiterock! As someone who grew up on the beach with an adventurous and outdoor enjoyer I’ve always felt there is no healthy meeting place for youth along the beach! If I had any say in the matter I would construct an indoor rock climbing gym along the waterfront! In hopes of bringing the community together in a better more positive atmosphere! Also maybe consider expanding the fishing dock on the pier, it’s constantly packed with tourists for the few days I attempt to fish/crab from there! I know this isn’t the place to get involved but if there is ever the need for workers in sure I would contribute along the way!
Fine the Boathouse & ex Pearl for abandonment of White Rock’s prime real estate
Decent family style restaurants that are not East Indian, the beach restaurant scene is now more like India than Canada