North Bluff Road Corridor Study


On July 21, 2025, Council approved the North Bluff Road Corridor Plan. The North Bluff Road Corridor Study planning process has now concluded.

Background information

The City conducted a Corridor Study to assess the long-term land use and density in Uptown (town centre and town centre transition designations) along North Bluff Road in consultation with Surrey’s approved Semiahmoo Town Centre Plan. This study was one of Council’s Strategic Priorities under “Housing and Land Use”.

The North Bluff Road Corridor is the boundary between White Rock and Surrey (also known as 16 Avenue). This busy and diverse area is expected to grow in the coming years. To plan for this growth, the City of White Rock is undertaking the North Bluff Road Corridor Study (the Corridor Study) to reassess land uses in the area.

The goal of this project was to understand the following and to make recommendations that take into consideration:

The North Bluff Road Corridor Study aims to ensure that White Rock’s Town Centre and surrounding areas within the Study Area remain competitive in the broader market and can meet the growing residential and commercial demands for diverse housing and various lifestyle choices. Additionally, the Corridor Study will support the City in planning for potential future redevelopment within the Study Area, while ensuring adequate infrastructure, community services, facilities, and parks for both current and future residents.

Building on feedback gathered during the two phases of public engagement, along with input from City staff, and in alignment with provincial legislation, regional planning policies, municipal strategic goals, development market trends, and technical planning analysis, the finalized land use concept plan for the North Bluff Road Corridor Study area was developed and presented to Council on July 21, 2025 for approval.

Public Engagement

Community engagement was an important and valued part of this planning process. It was considered along with provincial legislation, regional planning policy, municipal strategic goals and objectives, land economic analyses, and technical planning work.

All public engagement events for the North Bluff Corridor Study have now concluded. Thank you to all those who participated!

Engagement Summary Reports:

Read and review the "What We Heard Engagement Report #1 - North Bluff Road Corridor Study" PDF.

Read and review the "What We Heard Engagement Report #2 - North Bluff Road Corridor Study" PDF.


On July 21, 2025, Council approved the North Bluff Road Corridor Plan. The North Bluff Road Corridor Study planning process has now concluded.

Background information

The City conducted a Corridor Study to assess the long-term land use and density in Uptown (town centre and town centre transition designations) along North Bluff Road in consultation with Surrey’s approved Semiahmoo Town Centre Plan. This study was one of Council’s Strategic Priorities under “Housing and Land Use”.

The North Bluff Road Corridor is the boundary between White Rock and Surrey (also known as 16 Avenue). This busy and diverse area is expected to grow in the coming years. To plan for this growth, the City of White Rock is undertaking the North Bluff Road Corridor Study (the Corridor Study) to reassess land uses in the area.

The goal of this project was to understand the following and to make recommendations that take into consideration:

The North Bluff Road Corridor Study aims to ensure that White Rock’s Town Centre and surrounding areas within the Study Area remain competitive in the broader market and can meet the growing residential and commercial demands for diverse housing and various lifestyle choices. Additionally, the Corridor Study will support the City in planning for potential future redevelopment within the Study Area, while ensuring adequate infrastructure, community services, facilities, and parks for both current and future residents.

Building on feedback gathered during the two phases of public engagement, along with input from City staff, and in alignment with provincial legislation, regional planning policies, municipal strategic goals, development market trends, and technical planning analysis, the finalized land use concept plan for the North Bluff Road Corridor Study area was developed and presented to Council on July 21, 2025 for approval.

Public Engagement

Community engagement was an important and valued part of this planning process. It was considered along with provincial legislation, regional planning policy, municipal strategic goals and objectives, land economic analyses, and technical planning work.

All public engagement events for the North Bluff Corridor Study have now concluded. Thank you to all those who participated!

Engagement Summary Reports:

Read and review the "What We Heard Engagement Report #1 - North Bluff Road Corridor Study" PDF.

Read and review the "What We Heard Engagement Report #2 - North Bluff Road Corridor Study" PDF.

  • CLOSED: This survey has concluded.

    Community Survey

    Welcome to the North Bluff Road Corridor Study Community Survey 

    The City of White Rock appreciates the time you are taking to complete this community survey and values your perspective. Community engagement is an important part of this planning process. For more information about the North Bluff Road Corridor Study, please visit the project webpage. There you will find a description of the project, a discussion guide, a Frequently Asked Questions document and poster advertising ways to get involved and learn more. 

    Survey closes Tuesday, March 18, 2025 at 4:30 p.m.


    Introduction 

    The North Bluff Road Corridor Study Area includes property south of North Bluff Road generally between Oxford Street and Kent Street as shown on the map. The Study Area extends south to Thrift Avenue between Oxford Street and George Street, and Russell Avenue between George Street and Kent Street, excluding Centennial and Maccaud Parks (see map). 

    Study Area 

    The North Bluff Road Corridor Study aims to ensure that White Rock’s Town Centre and surrounding areas within the Study Area remain competitive in the broader market and can meet the growing residential and commercial demands for diverse housing and various lifestyle choices. Additionally, the Corridor Study will support the City in planning for potential future redevelopment within the Study Area, while ensuring adequate infrastructure, community services, facilities, and parks for both current and future residents.


    The OCP designates portions of the Study Area “Town Centre” and “Town Centre Transition” (see map). In 2021, the OCP was amended to reduce building height and density to a maximum of 12-storeys and 4.0 FAR on lands designated “Town Centre.” The OCP was also amended to reduce building height and density to a maximum of 4-storeys and 2.5 FAR on lands designated “Town Centre Transition.” Additional height and density (up to 6-storeys and 2.8 FAR) was permitted on lands designated “Town Centre Transition” if the proposed development included an affordable housing component. 

    OCP Land Use Designation Map

     



Page last updated: 25 Jul 2025, 10:29 AM