North Bluff Road Corridor Study


The City is conducting a Corridor Study to assess the long-term land use and density in Uptown (town centre and town centre transition designations) along North Bluff Road in consultation with Surrey’s approved Semiahmoo Town Centre Plan. This study is one of Council’s Strategic Priorities under “Housing and Land Use”.

The North Bluff Road Corridor is the boundary between White Rock and Surrey (also known as 16 Avenue). This busy and diverse area is expected to grow in the coming years. To plan for this growth, the City of White Rock is undertaking the North Bluff Road Corridor Study (the Corridor Study) to reassess land uses in the area.

The goal of this project is to understand the following and to make recommendations that take into consideration:


The North Bluff Road Corridor Study aims to ensure that White Rock’s Town Centre and surrounding areas within the Study Area remain competitive in the broader market and can meet the growing residential and commercial demands for diverse housing and various lifestyle choices. Additionally, the Corridor Study will support the City in planning for potential future redevelopment within the Study Area, while ensuring adequate infrastructure, community services, facilities, and parks for both current and future residents.

The findings and recommendations of the Corridor Study will inform the Official Community Plan (OCP) Update and will help shape policies specific to the Study Area. Learn more about the OCP Update by visiting the project website here: www.talkwhiterock.ca/ocpupdate2025

To learn more about the project, check out the Discussion Guide. If you have any questions, use the Question and Answer tool below or email us at NBRCorridorStudy@whiterockcity.ca. Responses will be posted every Friday, on a weekly basis.


Public Engagement

Community engagement will be an important and valued part of this planning process. Input provided by the community will better enable Mayor and Council to make informed land use decisions across the corridor. It will be considered along with:

  • provincial legislation;
  • regional planning policy;
  • municipal strategic goals and objectives;
  • land economic analyses; and
  • technical planning work.


How to Participate:

  1. Survey: Survey closed on Tuesday, March 18, 2025 at 4:30 p.m.

  2. Interviews: The City will interview different entities with interests in the Study Area to gather a range of perspectives.

  3. Community Open House: The City will host two (2) community open house events. The first, on April 3, 2025, will inform the community about the project and help identify community values, priorities, and future needs. The second, on May 27, 2025, will update the community on project progress, share what was heard during earlier engagement and present the land use concepts for community feedback.


The City is conducting a Corridor Study to assess the long-term land use and density in Uptown (town centre and town centre transition designations) along North Bluff Road in consultation with Surrey’s approved Semiahmoo Town Centre Plan. This study is one of Council’s Strategic Priorities under “Housing and Land Use”.

The North Bluff Road Corridor is the boundary between White Rock and Surrey (also known as 16 Avenue). This busy and diverse area is expected to grow in the coming years. To plan for this growth, the City of White Rock is undertaking the North Bluff Road Corridor Study (the Corridor Study) to reassess land uses in the area.

The goal of this project is to understand the following and to make recommendations that take into consideration:


The North Bluff Road Corridor Study aims to ensure that White Rock’s Town Centre and surrounding areas within the Study Area remain competitive in the broader market and can meet the growing residential and commercial demands for diverse housing and various lifestyle choices. Additionally, the Corridor Study will support the City in planning for potential future redevelopment within the Study Area, while ensuring adequate infrastructure, community services, facilities, and parks for both current and future residents.

The findings and recommendations of the Corridor Study will inform the Official Community Plan (OCP) Update and will help shape policies specific to the Study Area. Learn more about the OCP Update by visiting the project website here: www.talkwhiterock.ca/ocpupdate2025

To learn more about the project, check out the Discussion Guide. If you have any questions, use the Question and Answer tool below or email us at NBRCorridorStudy@whiterockcity.ca. Responses will be posted every Friday, on a weekly basis.


Public Engagement

Community engagement will be an important and valued part of this planning process. Input provided by the community will better enable Mayor and Council to make informed land use decisions across the corridor. It will be considered along with:

  • provincial legislation;
  • regional planning policy;
  • municipal strategic goals and objectives;
  • land economic analyses; and
  • technical planning work.


How to Participate:

  1. Survey: Survey closed on Tuesday, March 18, 2025 at 4:30 p.m.

  2. Interviews: The City will interview different entities with interests in the Study Area to gather a range of perspectives.

  3. Community Open House: The City will host two (2) community open house events. The first, on April 3, 2025, will inform the community about the project and help identify community values, priorities, and future needs. The second, on May 27, 2025, will update the community on project progress, share what was heard during earlier engagement and present the land use concepts for community feedback.

  • CLOSED: This survey has concluded.

    Community Survey

    Welcome to the North Bluff Road Corridor Study Community Survey 

    The City of White Rock appreciates the time you are taking to complete this community survey and values your perspective. Community engagement is an important part of this planning process. For more information about the North Bluff Road Corridor Study, please visit the project webpage. There you will find a description of the project, a discussion guide, a Frequently Asked Questions document and poster advertising ways to get involved and learn more. 

    Survey closes Tuesday, March 18, 2025 at 4:30 p.m.


    Introduction 

    The North Bluff Road Corridor Study Area includes property south of North Bluff Road generally between Oxford Street and Kent Street as shown on the map. The Study Area extends south to Thrift Avenue between Oxford Street and George Street, and Russell Avenue between George Street and Kent Street, excluding Centennial and Maccaud Parks (see map). 

    Study Area 

    The North Bluff Road Corridor Study aims to ensure that White Rock’s Town Centre and surrounding areas within the Study Area remain competitive in the broader market and can meet the growing residential and commercial demands for diverse housing and various lifestyle choices. Additionally, the Corridor Study will support the City in planning for potential future redevelopment within the Study Area, while ensuring adequate infrastructure, community services, facilities, and parks for both current and future residents.


    The OCP designates portions of the Study Area “Town Centre” and “Town Centre Transition” (see map). In 2021, the OCP was amended to reduce building height and density to a maximum of 12-storeys and 4.0 FAR on lands designated “Town Centre.” The OCP was also amended to reduce building height and density to a maximum of 4-storeys and 2.5 FAR on lands designated “Town Centre Transition.” Additional height and density (up to 6-storeys and 2.8 FAR) was permitted on lands designated “Town Centre Transition” if the proposed development included an affordable housing component. 

    OCP Land Use Designation Map

     



Page last updated: 18 Mar 2025, 04:59 PM